Film trailers have been in production for about a century.
ref:
Flm trailers tend to follow the same rules when created, they share the same Conventions normally and these are as follows:
Conventions:
- Voice overs are used to tell the story and give credit information
- The stars of the film are showcased
- Key points are sometimes conveyed through titles,
- Conversations between characters often consist of one-liners,
- Dramatic camera angles may be chosen to show events or characters,
- Action is interspersed with actor or director credits on screen,
- Music plays an important role in creating atmosphere,
- The film's title may not appear until the end,
- The trailer builds to a climax where it ends,
- Montage (a series of shorts from different points in the film , edited together) is often used to highlight the most dramatic, humorous or fast paced aspects of the film.
- Structured around the most appealing aspects of a film without taking conventional narrative order into consideration,
- A selection of clips are chosen to attract the widest possible audience,
- Aim to provide a basic narrative structure in order to guide an audience through the film's storyline.
Typical Setup of a Film Trailer
Opening: establishes setting and introduces the characters
Build-up: Relationships are established, development of characters and their world
Problem: A dilemma or series of complications, characters faced with an obstacle (or several) to overcome
Events: A series of events as characters try to overcome obstacles and solve problems. Further complications may arise in the process
Conclusion:
After researching into film trailer conventions and genre themes, it has become apparent to our group that we need a varied mixture of themes associated with each aspect of our genre, the correct film trailer conventions should be used in order to produce a successful film trailer that can be compared to existing products in the film industry.
